Problems

Mike Barwis, CEO and owner of BARWIS Methods training was in the process of launching a podcast dedicated to locker room style interviews with athletes. He needed a logo and branding assets consistent with the brand guidelines of the gym.

Process

The director of Marketing gave me the guidelines for the project as well as an idea for the logo where he wanted a microphone to be incorporated. I then created a microphone icon consistent with the iconography for the brand using bold lines, symmetrical shapes and double lines. Once the icon was created I worked on sketches of potential logos and alternate variations.

After some iteration and decision on a logo I created the podcast cover image using an image of mike training one of his pro clients and a torn paper overlay to create the “gritty” look and feel the company is known for.

Solution

I created one main logo and several supporting logos for alternate color combinations as well as cover image for the podcast and mocked up the podcast image.

Results

While this podcast was never launched the logo and cover art wee received very well and ultimately were planned to be used before I left the company.